The Angel Group
The Angel Group
Acquired by PepsiCo · $1.95B
Five years ago we were a group thread. Today we're 275 CPG operators making careful bets together — with a sibling fund, Supernatural Ventures, riding alongside.
A private syndicate of operators, retail leaders, agency principals, and exited founders — who put their own money in alongside their hands-on time.
In-market brands beating velocity expectations. Mass-market potential. 40%+ gross margin. A realistic path to $50M in revenue without endless SKU sprawl.
8 to 10 syndications a year. Investor-friendly terms. Coordinated diligence so founders don't run twenty parallel calls. Post-close lift on retail, supply, and exit mapping.
Thirty-four brands backed since 2020 — including a $1.95B exit, a $1.2B exit, and a fast-growing list of names you've already seen on shelf.
We launched Supernatural Ventures in 2025 to give family offices and institutional partners a way to ride alongside the syndicate — same diligence, same operator-vetted thesis, same post-close lift we've offered founders since day one.
The fund and the room share research and pipeline, and stay deliberately distinct in structure so each can do what it does best.
Visit supernatural.ventures →Recent long-form interviews and announcements. The Poppi exit is the headline; the playbook is the story.
Three managing partners and a small team. All current or former CPG operators — no spreadsheet-only investors here.
A who's-who of CPG operators — sales leaders, founders, marketers, and category builders who actually take the calls. Shown: a representative slice. The full member directory lives behind the membership wall.
Six stages. Coordinated diligence. Aggregated questions so you're not running parallel investor calls for a month.
Application with deck, financials, traction, and team. We screen for category fit and velocity signal first.
Intro calls with the managing partners. We're looking for the brand we'd want to buy ourselves before we put it in front of the room.
Live Zoom pitch to the syndicate — members, operators, sector experts. The Q&A is direct, generous, and informed.
Member follow-ups are aggregated. Category context, supply-chain risk, and unit economics surface in one sweep.
Investor commitments collected, SPV closes, funds transferred. Supernatural Ventures may join as a single co-investor on qualifying rounds.
Retail introductions, supply & co-pack, fundraising support, exit mapping. The room behind you is the actual product.
One for founders building the brand. One for operators who want to build alongside them.
In-market brands with mass-market potential, 40%+ gross margin, $50M+ ARR path, snacks and beverages especially. The brands we'd buy ourselves.
Submit your deck →Accredited investors with operating experience in CPG. We meet every prospective member before extending an invitation — the room is the asset.
Apply to invest →