No carry. No management fees. A deep network of operators behind every check we write. We back founders building the next generation of iconic products — and we do it differently.
We started writing checks before we ever called ourselves a syndicate. A handful of operators sharing notes on a small group thread — arguing over velocity, gross margin, and whether a brand had the kind of passion product that earns shelf space twice.
The companies we backed didn't need our money; they needed the room of people behind the money. Five years and three hundred members later, very little has changed about how we make decisions. We still meet every prospective member before extending an invitation. We still vet every deal in the open. We still believe the most valuable currency in early-stage CPG is the network of people who've already built what the founder is now building.
What's different is scale. We've now invested alongside founders who've built billion-dollar exits, weathered category collapses, navigated PepsiCo and Mondelēz term sheets, and quietly returned capital to early backers many times over. We launched Supernatural Ventures in 2025 to give institutional partners a way to ride alongside the syndicate. And we keep saying no, more than we say yes.
Three operators running the room. Hover any card for the full bio.
A who's-who of CPG operators — sales leaders, founders, marketers, and category builders who actually take the calls. The full directory is behind the membership wall; this is a representative slice.
The principles behind the syndicate. Quietly held, openly enforced.
Every member has shipped product, run a P&L, or worked the shelf. The diligence we offer founders is informed, not academic.
Each prospective member is met and vetted before we extend an invitation. The room is the asset; we don't dilute it.
No carry. No management fees. Member-aggregated diligence so founders aren't running twenty parallel calls. Fair to both sides of the table.