The Angel Group
The Angel Group
In-market brands beating velocity expectations. Mass-market potential. 40%+ gross margin. A realistic path to $50M+ in revenue without endless SKU sprawl. Snacks and beverages especially.
Submit your deck →Six criteria. We're rarely flexible on any of them.
Brands actively shipping product, with velocity data we can read — not pre-launch concept decks.
Product concepts with broad consumer appeal, not niche premium plays. Likely to be distributed across major retail channels.
High consumption / replenishment frequency — snacks, beverages, pantry staples. Categories where loyalty compounds.
A realistic path to $50M+ ARR with limited SKU and product-line proliferation. Focused brands beat sprawling ones.
Unit economics that can scale. Strong gross margin today, accelerated path to profitability tomorrow.
A real competitive advantage to seize the market opportunity. Brand, distribution, formulation, founder, or category insight — one strong moat.
Six stages. Coordinated diligence so you're not running parallel investor calls for a month.
Application with deck, financials, traction, and team. We screen for category fit and velocity signal first.
Intro calls with the managing partners. We're looking for the brand we'd want to buy ourselves before we put it in front of the room.
Live Zoom pitch to the syndicate — members, operators, sector experts. The Q&A is direct, generous, and informed.
Member follow-ups are aggregated. Category context, supply-chain risk, and unit economics surface in one sweep.
Investor commitments collected, SPV closes, funds transferred. Supernatural Ventures may join as a single co-investor on qualifying rounds.
Retail introductions, supply & co-pack, fundraising support, exit mapping. The room behind you is the actual product.