To build a community that supports its members.
By opening doors to professional development and business opportunities, sharing industry intelligence and resources, and collaborating on deal flow and diligence.
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A private community of investors, thought leaders, and industry experts providing capital and strategic partnership to CPG's most promising emerging brands.
Acquired by PepsiCo · $1.95B
Five years ago we were a group thread. Today we're 275 CPG operators making careful bets together — with a sibling fund, Supernatural Ventures, riding alongside.
A private syndicate of operators, retail leaders, agency principals, and exited founders — who put their own money in alongside their hands-on time.
In-market brands beating velocity expectations. Mass-market potential. 40%+ gross margin. A realistic path to $50M in revenue without endless SKU sprawl.
8 to 10 syndications a year. Investor-friendly terms. Coordinated diligence so founders don't run twenty parallel calls. Post-close lift on retail, supply, and exit mapping.
Thirty-four brands backed since 2020. A $1.95B exit, a $1.2B exit, and a fast-growing list of names you've already seen on the shelf.
Two voices from the brands we've backed. They walked through the same room you're considering.
"It's incredibly empowering knowing we have The Angel Group's advocacy, in-house expertise and network at our fingertips."
Victor Guardiola · Founder, BAWI
"The Angel Group's collective intelligence, generosity and access to every corner of specialization within the CPG industry is unmatched and invaluable."
Molly Fedick · Founder, Buzzkill
Beyond capital, here's what the room gives founders the moment they walk in.
Rounds raised from a curated room of accredited angel investors who know your category before you start the call.
Ongoing introductions to external investors and downstream funds when you're ready for the next round. The room behind the room.
Community-aggregated expertise on retail planning, product strategy, finance, operations, customer acquisition, and promotional strategies.
Direct connectivity to retail buyers, distributors, suppliers, and service providers — the relationships that take a brand from one shelf to a thousand.
Targeted introductions to category-specific counsel — people who've done in your category exactly what you're trying to do.
Strategic growth planning and exit mapping from members who've operated through VC rounds, M&A processes, and PepsiCo-scale outcomes.
Plug into one of CPG's most influential communities.
The Angel Group is a private community of members who invest in early-stage CPG brands alongside industry experts — and benefit from a rich ecosystem of camaraderie and connection through virtual and in-person events.
We believe strongly in preserving the communal nature of our group by meeting and vetting every prospective member before extending an invitation to join. The room is the asset; we don't dilute it.
Same syndicate, two relationships. We work for both sides of the table.
By opening doors to professional development and business opportunities, sharing industry intelligence and resources, and collaborating on deal flow and diligence.
Apply to invest →Offering a unique blend of capital, connections, and capability to help brands engineer and navigate growth from launch through exit.
Apply to pitch →We launched Supernatural Ventures in 2025 to give family offices and institutional partners a way to ride alongside the syndicate — same diligence, same operator-vetted thesis, same post-close lift.
About Supernatural →Three managing partners and a small team. All current or former CPG operators — no spreadsheet-only investors here.
One for founders building the brand. One for operators who want to build alongside them.
In-market brands with mass-market potential, 40%+ gross margin, $50M+ ARR path, snacks and beverages especially. The brands we'd buy ourselves.
Apply to pitch → For investorsAccredited investors with operating experience in CPG. We meet every prospective member before extending an invitation — the room is the asset.
Apply to invest →