The Angel Group The Angel Group
2021 → 2025

We backed Poppi early.

Acquired by PepsiCo · $1.95B

275 Operators in the room
34 Brands backed and counting
Painterland Sisters
Skyr · 5,000+ stores · 5.7M cups in '24
Doughlicious
Frozen novelty · $5M round Aug '25
Pitch the room.

A community, not a fund. Mostly.

Five years ago we were a group thread. Today we're 275 CPG operators making careful bets together — with a sibling fund, Supernatural Ventures, riding alongside.

What we are

A private syndicate of operators, retail leaders, agency principals, and exited founders — who put their own money in alongside their hands-on time.

No carry No fees Member-vetted

What we look for

In-market brands beating velocity expectations. Mass-market potential. 40%+ gross margin. A realistic path to $50M in revenue without endless SKU sprawl.

Snacks Beverages Pantry Wellness

The shape of our checks

8 to 10 syndications a year. Investor-friendly terms. Coordinated diligence so founders don't run twenty parallel calls. Post-close lift on retail, supply, and exit mapping.

Seed → Series A 3–4 weeks

A portfolio built on shelf wins.

Thirty-four brands backed since 2020. A $1.95B exit, a $1.2B exit, and a fast-growing list of names you've already seen on the shelf.

Meet our institutional sibling.

We launched Supernatural Ventures in 2025 to give family offices and institutional partners a way to ride alongside the syndicate — same diligence, same operator-vetted thesis, same post-close lift.

About Supernatural
First-fund portfolio

Six brands. Each one already pulling weight on the shelf.

  • Painterland Sisters
  • Jesse & Ben's
  • Stone & Skillet
  • Doughlicious
  • Ayoh
  • Swim Club

The operators running the room

Three managing partners and a small team. All current or former CPG operators — no spreadsheet-only investors here.

In conversation

Recent long-form interviews and announcements. The Poppi exit is the headline; the playbook is the story.

Two doors

One for founders building the brand. One for operators who want to build alongside them.