The Angel Group
The Angel Group
Acquired by PepsiCo · $1.95B
Five years ago we were a group thread. Today we're 275 CPG operators making careful bets together — with a sibling fund, Supernatural Ventures, riding alongside.
A private syndicate of operators, retail leaders, agency principals, and exited founders — who put their own money in alongside their hands-on time.
In-market brands beating velocity expectations. Mass-market potential. 40%+ gross margin. A realistic path to $50M in revenue without endless SKU sprawl.
8 to 10 syndications a year. Investor-friendly terms. Coordinated diligence so founders don't run twenty parallel calls. Post-close lift on retail, supply, and exit mapping.
Thirty-four brands backed since 2020. A $1.95B exit, a $1.2B exit, and a fast-growing list of names you've already seen on the shelf.
We launched Supernatural Ventures in 2025 to give family offices and institutional partners a way to ride alongside the syndicate — same diligence, same operator-vetted thesis, same post-close lift.
About Supernatural →Three managing partners and a small team. All current or former CPG operators — no spreadsheet-only investors here.
One for founders building the brand. One for operators who want to build alongside them.
In-market brands with mass-market potential, 40%+ gross margin, $50M+ ARR path, snacks and beverages especially. The brands we'd buy ourselves.
Apply to pitch → For investorsAccredited investors with operating experience in CPG. We meet every prospective member before extending an invitation — the room is the asset.
Apply to invest →