The Angel Group

The premier network for CPG visionaries.

A private community of investors, thought leaders, and industry experts providing capital and strategic partnership to CPG's most promising emerging brands.

2021 → 2025

We backed Poppi early.

Acquired by PepsiCo · $1.95B

275 Operators in the room
34 Brands backed and counting
Painterland Sisters
Skyr · 5,000+ stores · 5.7M cups in '24
Doughlicious
Frozen novelty · $5M round Aug '25
Pitch the room.

A community, not a fund. Mostly.

Five years ago we were a group thread. Today we're 275 CPG operators making careful bets together — with a sibling fund, Supernatural Ventures, riding alongside.

What we are

A private syndicate of operators, retail leaders, agency principals, and exited founders — who put their own money in alongside their hands-on time.

No carry No fees Member-vetted

What we look for

In-market brands beating velocity expectations. Mass-market potential. 40%+ gross margin. A realistic path to $50M in revenue without endless SKU sprawl.

Snacks Beverages Pantry Wellness

The shape of our checks

8 to 10 syndications a year. Investor-friendly terms. Coordinated diligence so founders don't run twenty parallel calls. Post-close lift on retail, supply, and exit mapping.

Seed → Series A 3–4 weeks

A portfolio built on shelf wins.

Thirty-four brands backed since 2020. A $1.95B exit, a $1.2B exit, and a fast-growing list of names you've already seen on the shelf.

What founders say about the room

Two voices from the brands we've backed. They walked through the same room you're considering.

"It's incredibly empowering knowing we have The Angel Group's advocacy, in-house expertise and network at our fingertips."

Victor Guardiola · Founder, BAWI

"The Angel Group's collective intelligence, generosity and access to every corner of specialization within the CPG industry is unmatched and invaluable."

Molly Fedick · Founder, Buzzkill

Supercharge your brand

Beyond capital, here's what the room gives founders the moment they walk in.

Seed capital

Rounds raised from a curated room of accredited angel investors who know your category before you start the call.

Fundraising support

Ongoing introductions to external investors and downstream funds when you're ready for the next round. The room behind the room.

Operational counsel

Community-aggregated expertise on retail planning, product strategy, finance, operations, customer acquisition, and promotional strategies.

Distribution

Direct connectivity to retail buyers, distributors, suppliers, and service providers — the relationships that take a brand from one shelf to a thousand.

Category expertise

Targeted introductions to category-specific counsel — people who've done in your category exactly what you're trying to do.

Exit mapping

Strategic growth planning and exit mapping from members who've operated through VC rounds, M&A processes, and PepsiCo-scale outcomes.

Plug into one of CPG's most influential communities.

The Angel Group is a private community of members who invest in early-stage CPG brands alongside industry experts — and benefit from a rich ecosystem of camaraderie and connection through virtual and in-person events.

We believe strongly in preserving the communal nature of our group by meeting and vetting every prospective member before extending an invitation to join. The room is the asset; we don't dilute it.

Apply to join the network →

Two missions, one room

Same syndicate, two relationships. We work for both sides of the table.

For investors

To build a community that supports its members.

By opening doors to professional development and business opportunities, sharing industry intelligence and resources, and collaborating on deal flow and diligence.

Apply to invest →
For founders

To build a community of operators motivated to support founder dreams.

Offering a unique blend of capital, connections, and capability to help brands engineer and navigate growth from launch through exit.

Apply to pitch →

Meet our institutional sibling.

We launched Supernatural Ventures in 2025 to give family offices and institutional partners a way to ride alongside the syndicate — same diligence, same operator-vetted thesis, same post-close lift.

About Supernatural
First-fund portfolio

Six brands. Each one already pulling weight on the shelf.

  • Painterland Sisters
  • Jesse & Ben's
  • Stone & Skillet
  • Doughlicious
  • Ayoh
  • Swim Club

The operators running the room

Three managing partners and a small team. All current or former CPG operators — no spreadsheet-only investors here.

In conversation

Recent long-form interviews and announcements. The Poppi exit is the headline; the playbook is the story.

Two doors

One for founders building the brand. One for operators who want to build alongside them.